by Aleisha Brooks
January 26, 2020
Discover your message and how to communicate it with an emotional impact.
Think of the 36 dramatic situations and 20 plots...
You should already have an idea about what your story is going to be about.
Create a big bold paragraph of your message where you can see it.
You should know also what your message is. What lesson are you trying to teach your character?
Assume the viewpoint of your audience… What emotions do you want to feel? What do you want to communicate back to the story?
What makes you feel that way as the audience?
Write down some actions that give that feeling.
Add to the story message something which impinges and contributes to the message.
Remove what detracts from the message.
This is a very simple example of a message:
You get what you pay for… like a running theme.
You want to communicate it to car buyers, so they will buy new cars, not old cars.
You produce a commercial that shows a happy couple driving a new MB. An unhappy couple driving an old clunky Volkswagon or something similar.
The other couple goes to the Mercedes dealership and finds a brand-new car. They pay a great price and are very happy.
If you add other things like going to McDonald's, it’s not contributing to the message.
Assume the viewpoint of the audience and see if you can hear the message loud and clear without other distractions.
Do a writing exercise with the message, "The love of money is the root of all evils."
Get in touch if you’ve got any comments, questions, suggestions, or just want to say hello.
Aleisha would be more than happy to hear from you.